Tips for launching a first-time event

Every year we launch new conferences and meetings into the medical events world, and as with all new things it’s important to put extra effort, time and planning into them to ensure they launch successfully and return the following year. Here’s a quick snapshot into some of the strategies and details which go into launching a new event successfully. Narrow down your audience Before you put your event out there, it is important to decide on who your target audience [...]